by Jonathan Woolley
A couple of days ago, Rhyd wrote an excellent essay on the Faustian pact of Google Analytics, and other similar software packages. Sure, you get all sorts of interesting information out, he explained, but at its heart, this seemingly benign, innovative means of objectively assessing impact and reach – the sort of thing authors endlessly agonise about, particularly in such a crowded forum as the internet – allows Google and other organisations to collect detailed information about your readership; for sale to the highest bidder. Like so much in our society, when you reflect upon the ways in which influence, money, management and labour intersect within SEO, social media, and the like – a form of reflection called “political economy” – an unsavory commercial logic emerges from the undergrowth.
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