Protein World Politics


An advert which displays a half naked woman selling something which could be sold just as well if she was fully clothed- a ridiculous sight but not uncommon.

The Protein World issue brings to the forefront again what has been happening since the dawn of advertising- making women feel inadequate and unsatisfied about themselves, and forcing them to buy something to better fit in to the patriarchal view of women. There is a thriving business on making women feel bad about themselves and its a worldwide, billion dollar empire.

There is nothing wrong with wanting to look and feel good, of course there isn’t. However, surely its not too much to ask to make that feeling of goodness not to be exclusionary? Or maybe it is. The advert of a bikini clad woman as the epitome of the beauty ideal is unfair. The childish and rude responses of the staff…

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